Permanent Style is the UK authority on classic and luxury menswear. The biggest such site in the country, and one of the largest globally, it has developed a dedicated, international audience over the past 10 years.

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Since its launch in 2007, Permanent Style has grown largely on the back of word-of-mouth recommendations by men looking for an independent voice and intelligent advice on style and luxury clothing.

It has been listed as one of the best men’s sites in the world by GQEsquireThe TimesHow to Spend ItThe New York Times and many others.



Permanent Style has a high-end, highly engaged, international readership.

The site receives around 480,000 page views a month on average: half of the readership comes from the US, where there is a particularly passionate following, while the rest is concentrated in the UK, Japan and western Europe.

Permanent Style readers comment frequently, engage in discussion, and take the time to travel to events and trunk shows around the world. 


The thousands of articles on Permanent Style have become reference points for any discussion of classic style or craftsmanship. 

Simon’s background and unique access to industry figures have armed him to assess everything from the best bespoke tailors to the value chain in luxury retail, giving his followers unvarnished reports and in-depth analysis. 

There are posts three times a week, a weekly newsletter, and regular reader events.