A journalist with a passion for classic men's elegance, Simon writes freelance articles for several international magazines as well as running his own website, Permanent Style.

Simon’s first book, Le Snob: Tailoring, was released in 2011.
It is a small, pocket-sized guide to all aspects of buying suits, from finding quality ready-to-wear to selecting cloth for a bespoke linen jacket. It covers having suits altered, the advantages of made-to-measure and tips on visiting a proper tailor for the first time.
It includes personal contributions from many of tailoring’s leading lights, including Pat Murphy from Huntsman, John Hitchcock of Anderson & Sheppard, Antonio de Matteis from Kiton, Patrick Grant and Michael Drake. In a ‘Words from the Wise’ section in each chapter, they give their advice on cloth, colour combinations and standing naturally when you’re being measured.
There are chapters on style icons, black tie, maintenance, and something brief on accessories. There is also a short glossary and a list of recommended tailors around the world.
It is available now on Amazon, through publishers Hardie Grant in the UK and Australia, and Suddeutschland in Germany.