Since the beginning of 2013, Simon has been writing a regular column for How to Spend It online, called 'How to buy...'.
The purpose of the column is to explain the relative quality of bags, suits, pens or other items of menswear on the market, and enable readers to assess the pieces themselves by spotting a superior leather, a fully canvassed suit or a gold nib. Simon gives his view on the best quality and the best value available, recommending a series of brands as a result.
This educational approach, in contrast to much of the writing on luxury elsewhere, has been popular, with the column often the most viewed on the How to Spend It website.
How to Spend It is luxury supplement to the Financial Times newspaper, and is the UK's leading luxury publication.