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Welcome

Does anyone take pleasure in getting dressed anymore?

There is so much joy for men in exploring clothes – in the pleasure of a finely waisted jacket, in the pop of a green pocket handkerchief. That joy that has been lost today in a confusion of obscure fashions, shallow brands and opaque marketing.

Most men hate trends. They want clothes that don't go out of fashion, that will stay with them and reward care and attention. And most men are geeks. They like to know about the things they buy: how they are made, what they are made of and whether they are value for money.

Permanent Style, Simon's website on classic men's clothes (on style, not fashion) tries to cut through brands and marketing. It explains the value in investing in good tailoring and in really looking after shoes. It helps men build a wardrobe, whether they are buying their first suit or their fifth. And it shows why pink and green work together.

Permanent Style is the biggest men’s style blog in the UK, with over 75,000 visitors a month. This year it was listed by the New York Times as one of the world’s top ten men’s blogs.

Simon's in-depth features for magazines like Spice, The Rake and Gentleman's Corner take this idea further. They bring real journalism to the world of men's style, analysing the innovative construction of Kilgour jackets and the hand-lasting of Edward Green shoes.

There are some idiosyncratic ideas as well – The Logical Waistcoat Theory, Style Becomes Costume, The Italian Background. These and the other Permanent Style posts are syndicated to a few other sites in the UK and US, including MensFlair and A Suit That Fits.