• Welcome
• Le Snob: Tailoring
• Financial Times
• The Rake
• GQ.com
• Gentleman's Corner
• Permanent Style
• Personal details
• Contact details

Welcome

Does anyone take pleasure in getting dressed anymore?

There is so much joy for men in exploring clothes – in the pleasure of a finely waisted jacket, in the pop of a green pocket handkerchief. That joy that has been lost today in a confusion of obscure fashions, shallow brands and opaque marketing.

Most men hate trends. They want clothes that don't go out of fashion, that will stay with them and reward care and attention. And most men are geeks. They like to know about the things they buy: how they are made, what they are made of and whether they are value for money.

Permanent Style, Simon's website on classic men's clothes (on style, not fashion) tries to cut through brands and marketing. It explains the value in investing in good tailoring and in really looking after shoes. It helps men build a wardrobe, whether they are buying their first suit or their fifth. And it shows why pink and green work together.

Permanent Style is the biggest men’s style blog in the UK, with over 100,000 visitors a month. Last year it was listed by the New York Times as one of the world’s top ten men’s blogs.

Simon's in-depth features for publications like the Financial Times, The Rake and GQ take this idea further. They bring real journalism to the world of men's style, analysing the construction of Anderson & Sheppard jackets and the hand-lasting of Edward Green shoes.

There are some idiosyncratic ideas as well – The Logical Waistcoat Theory, Style Becomes Costume, The Italian Background. These and the other Permanent Style posts are syndicated to a few other sites including Gentleman's Corner, Purple Eagle and the Timothy Everest blog.

Simon also undertakes consultancy work for several companies and tailors on their websites, house blogs and rebranding exercises. A book, the Snob Guide to Tailoring, will be published in 2011.